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"There are a few disputes about marketing regarding what avenues a business needs to utilize and which are the most effective and profiting. But each time a new conclusion is drawn, something changes the game, a new social media outlet, a Google engine update, the next mobile device. The answer appears simple but daunting: Use them all. Email, postal mail, Facebook, Twitter, LinkedIn, etc, can all help your marketing efforts. Just as each company is unique and feeds off the ingenuity of its various workers, the platform for reaching its audience is equally distinct. While it is essential for any business to use any many means of marketing as possible, spreading out too far can run the impact of its messages thin. A tighter focus on certain direct mail practices can produce personal messages that capture attention."
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