Tuesday, August 21, 2012

The Benefits Of Making Direct Mail Marketing Personal

Read the full article on Blag-O-Vision

Treating your readers with a personal touch will get you much farther and build a stronger relationship.
When it comes right down to it content is king. Period. If you provide excellent material then your readers, fans, audience, whoever you are speaking to or are trying to connect with will actually relate and connect with you / your product. It proves that you are invested in what they are, and can speak with your audience on their level as equals, not just some brand on a pedestal shouting down commands to buyers. This is applicable to large corporations, distributors, websites, mom and pop stores, and even social media profiles. By being personal and catering to why people are paying attention you can maintain that relationship.

"There are a few disputes about marketing regarding what avenues a business needs to utilize and which are the most effective and profiting. But each time a new conclusion is drawn, something changes the game, a new social media outlet, a Google engine update, the next mobile device. The answer appears simple but daunting: Use them all. Email, postal mail, Facebook, Twitter, LinkedIn, etc, can all help your marketing efforts. Just as each company is unique and feeds off the ingenuity of its various workers, the platform for reaching its audience is equally distinct. While it is essential for any business to use any many means of marketing as possible, spreading out too far can run the impact of its messages thin. A tighter focus on certain direct mail practices can produce personal messages that capture attention."

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7 comments:

  1. Direct marketing is accountable. It's advertising you can justify and track. It's ideally suited for small business, it can be adopted to fit your budget and your changing business goals.

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  2. this really huge beneficial for small business in the country.
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  3. Direct mail is one of the most important pieces of a marketing plan. Indeed, content dominates direct mail marketing. Making yours stand out in the right way can help prevent that and improve your response rate.


    -Sage Aumick

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  4. Hey! I am glad to stop by your site and know more about direct mail. Keep it up! This is a good read. I will be looking forward to visit your page again and for your other posts as well. Thank you for sharing your thoughts about direct mail in your area.
    A recent study by the Direct Marketing Association reports that in 2010, marketers – commercial and nonprofit – spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2010, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs.
    Is your marketing message in that box? If not, it should be, because you're missing out on an incredible marketing opportunity.

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  5. Direct mail marketing has a major role in business marketing. Your post seems very good information for Direct Mail Marketing. Thanks for sharing this post. Keep further posting.

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  6. I like the point...By being personal and catering to why people are paying attention you can maintain that relationship.
    Thank you for this.

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  7. If another group of individuals react to another facet of your own direct mail letter, you will make sure group of individuals receives ads which are personalized to meet their demands and create a higher result.

    ReplyDelete